Distraction Rebellion

Our Manifesto Distraction isn’t your weakness. It’s their business model.

We’re not anti‑tech. We're pushing for making informed decisions to use ethical tech that works for you, not the other way around.

RECLAIM YOUR FOCUS // REJECT THE TRAP // SAFEGUARD CHILDREN // SET AN EXAMPLE // CHOOSE ETHICAL TECH // OWN YOUR TIME //

The Situation

U.S. tech giants hijack our attention, manipulate children, and mine our data for profit.

Their platforms shape our culture, our habits, even our elections. Without our consent.


THESE ARE NOT ETHICAL COMPANIES

They exploit workers, avoid tax, ignore human rights, and repeatedly fail to safeguard children.


THEIR VALUES ARE NOT OUR VALUES Yet they rely on our loyalty, our time, our trust, and our clicks. They've embedded themselves into our homes, schools, and relationships, and created a false sense of dependence. THE WORLD IS ON FIRE AND THE RICH GET RICHER, WHILST WE DROWN IN NOTIFICATIONS Big Tech profits from your attention while governments and billionaires dismantle accountability, attack free speech, and promote apathy.

Our taxes go up and our benefits go down, while they dodge tax and record unprecedented profits by stoking division and selling our focus to the highest bidder.

DISTRACTION ISN'T YOUR WEAKNESS. IT'S THEIR BUSINESS MODEL
The human cost is everywhere: mental health, focus, and productivity are deteriorating. Children’s attention spans are shrinking, and radicalisation is on the rise.

They thrive on us being overwhelmed, distracted and exhausted.

The Rebellion

Distraction Rebellion is a growing community of people choosing to break free: together.

We all know the damage companies like Meta, Google, and Amazon have done, to privacy, attention spans, democracy, and childhood. The problem is, most of us don’t know what to do about it. That’s where we come in.

We offer practical ways to take back control:
  • Tools to reduce screen addiction
  • Workshops for individuals, families, and teams
  • Smart tech setups that respect your privacy and values
Reclaim your mind. Reclaim your time. Reclaim your power. You don't have to delete everything. You don't have to be perfect. You just have to start.
  • Start by choosing tools that reflect your values.
  • Start by being the role model the next generation needs.
  • Start by turning our focus into action, and your frustration into change.
  • Start making sure tech works for you, not the other way around
But this goes beyond personal change. We're building a movement to lobby for digital rights, challenge the power of Big Tech, and push for a future where attention, privacy, and truth are protected. We want to use our new found focus for positive change, and break the loop. Join the Distraction Rebellion, and help build something bigger.

What we stand for

Against

  • Dark patterns, infinite scroll, autoplay traps.
  • Surveillance ads, cross-site tracking, data hoarding.
  • Lock-in, bait-and-switch, “enshittification”.
  • Worker exploitation and union-busting suppliers.
  • Built-in obsolescence, e-waste, wasteful compute.
  • Manipulative design and advertising to children.

For

  • Defaults that protect focus (quiet notifications, finite feeds, session timers).
  • Data minimisation, local-first design, end-to-end encryption, easy export/delete.
  • Transparent pricing, pay-for-product, interoperability, right to leave.
  • Fair-pay partners, co-ops, credible worker standards.
  • Repairability, long-life hardware, green hosting, efficient AI use.
  • Age-appropriate design, no ads to kids, high privacy by default.

Who profits matters

We get that not everyone cares about data rights. Maybe you’re fine being “the product.” But even if you’re comfortable with the trade, you still have a stake in who you generate profit for and to what end. Ask who’s selling you, and what they stand for: how they treat workers, the tactics they use, and the harm they externalise onto communities and the planet. We believe in making informed decisions in the trade.

BEING THE PRODUCT ISN’T THE ISSUE; WHO PROFITS FROM YOU IS.

Reclaim your mind. Reclaim your time. Reclaim your power.

Join the Rebellion